Salford Systems techinical specialist meeting with past and prospective customers

30 April, 2002

Salford Systems techinical specialist meeting with past and prospective customers.

Ingo Bentrott, Salford Systems' technical specialist, based in San Diego Head Quarters will be in Australia from Thursday, May 2nd until Friday May 24th to meet with prospective and past customers.

He will be discussing CART4 Classification and Regression - Data mining software and assisting with any technical questions. He will work with you on your own datasets and show you similar scenarios as to how this software can be beneficial to you.

Whether you want to use CART to predict a basic yes/no response or very large scale multi-class problems involving thousands of possible outcomes, CART will perform.

Here are some quotes from existing customers who found CART to be effective in their environment:

Banking & Finance
"CART offers two distinctive advantages that other database segmentation tools do not. First, it allows the analyst to identify the smallest target segment possible, such as 10 out of the tens of thousands, with exceptional precision. In addition, CART allows us to specify a higher penalty for misclassifying a potentially poor prospect than for rejecting a good one; this makes us more confident that, for products with very thin margins, our segmentation models avoid prospects who would likely be non-profitable. CART is an invaluable data-mining and modeling tool for the Fleet Financial Group." Fleet Financial Group.

Marketing
"CART's recursive partitioning abilities give us a proven statistical method for generating marketing models in an easy to understand decision tree format" Pre Vision Marketing

Academic
"As a research scientist in both academic and professional environments, I work with databases too large and complex to process manually. CART, unlike multiple linear programming and other methods that are constrained by functional forms, shows me truer characterizations of interrelationships between the data. CART is also a robust program that can support a divers set of applications ranging, in my case, from food security analyses to pattern recognition and remote sensing problems." University of Arizona Food Security & Remote Sensing Researcher

The meetings are taking place in Sydney, however if there is sufficient interest, this may be extended to include Melbourne. Meetings are filling fast, so please contact Hearne with your interest.

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